The annual survey of destination clubs, private residence clubs and fractional interests from Ragatz Associates, shows total sales of $471m in 2018. This is down just a little from $480m in 2017. The overall total sales have been around $500m for several years. The mix between the different components has varied a little over these years.
The breakdown of these 2018 North American sales is shown in the table below:
|Private Residence Clubs
The total sales of $471m is the lowest number since Ragatz started this survey in 2004. Destination Club sales continue to be the largest component as they have been over the last few years, with sales of $287m last year.
To calculate these numbers, Ragatz reached out to 316 fractional interest projects and private residence clubs, along with eight destination clubs. Of the 316 developments, 50 actually made some sales in 2018, as did all eight destination clubs. Most of the inactive developments are older, sold-out fractional interest projects.
Ragatz notes that "the average annual sales volume in the 50 active projects was $1.4 million for fractional interest projects and $6.9 million for private residence clubs". However, there were three private residence clubs that made much larger sales than the others, and if these are excluded the average for the others drops to $3.2m. Of these 50 active projects, 23 had sales of less than $1m and just 4 had sales over $10m in 2018.
The most common share size in the fractionals and the prcs is 1/8th to 1/10th. The average development contains 33 units, with 2- and 3- bedrooms being the most common configuration and an average unit size of 1,585 square feet.
Looking at the destination clubs, Ragatz estimates there are a total of 19,150 members across the clubs. The average residence in the clubs has a reported value of $3.3 million and contains 3,350 square feet. So the destination club homes are significantly larger than the residence club or fractional homes.
The full report, with more detailed analysis, is available at the Ragatz Associates website.