--- title: "Familiarity With Destination Clubs and Fractionals - SherpaReport" description: "The YPartnership \"Portrait of Affluent Travellers\" report included research on the familiarity, ownership and interest in destination clubs, private residence clubs and fractional ownership." url: "https://www.sherpareport.com/destination-clubs/familiarity-destination-clubs-fractionals-0409.html" date: "2026-10-18T03:29:48+00:00" language: "en-GB" --- [ ![Sherpa Report](https://www.sherpareport.com/images/sherpa-report-logo-white.svg) ](https://www.sherpareport.com/) #### Member login Remember Me - [ Forgot your username?](https://www.sherpareport.com/lost-user-name.html) - [ Forgot your password?](https://www.sherpareport.com/lost-password.html) GO [ ](# "Menu") # Familiarity With Destination Clubs and Fractionals Nick Copley 09 April 2009 Last Updated: 09 April 2009 The YPartnership "Portrait of Affluent Travellers" report included research on the familiarity, ownership and interest in destination clubs, private residence clubs and fractional ownership. Of the surveyed audience approximately one in four was familiar with fractional ownership. Only one in five was familiar with destination clubs and private resident clubs. The results for destination clubs were similar to an [earlier survey](http://www.sherpareport.com/destination-clubs/affluence-research-spring07.html) which showed that about 25% of respondents were familiar with destination clubs, although at the time very few could name a club brand. The YPartnership study was released earlier this year and was based on research carried out in August 2008. A total of 800 respondents participated in this study, of which 794 were defined as affluent leisure travelers and 434 were defined as affluent business travelers. The nationally representative survey of pre-qualified consumers were screened by specific demographic and behavioral characteristics and had: - a minimum annual household income of $150,000; - taken one or more overnight trips of at least 75 miles from home for business or leisure purposes during the previous 12 months; and - stayed in a luxury hotel at least once during the previous 12 months. | **Property** | **Familiar with %** | **Ownership of %\*** | **Interest in %\*\*** | |:-:|:-:|:-:|:-:| | **Fractional ownership** | **26** | **9** | **4** | | **Destination club** | **22** | **13** | **5** | | **Private residence clubs** | **18** | **10** | **10** | *\* Among those who are familiar with the respective concept. \*\* Among those who do not currently own the respective concept.*Note that the survey was done in August 2008 before the current economic turmoil really kicked in. Some of the clubs have subsequently hit the headlines for all the wrong reasons as they have struggled financially. If you're just becoming aware of these clubs and want to learn more, the best place to start for destination clubs is the [destination club](http://www.sherpareport.com/destination-clubs/) section, which has a lot of links to informative articles and research. The [private residence club](http://www.sherpareport.com/prc/) section contains news and reports on the various clubs and what they offer. ### Related Items #### [Why Vacation Homes Can Splinter Your Family Tree](https://www.sherpareport.com/destination-clubs/vacation-homes-splinter.html) #### [Ragatz Reports Fractional Sales Steady in 2014](https://www.sherpareport.com/prc/ragatz-2014.html) #### [Guide to Destination Clubs Has Been Updated](https://www.sherpareport.com/destination-clubs/clubguide2014.html) #### [Vacation Home Sales Rise in 2011](https://www.sherpareport.com/prc/vacation-home-sales-2011.html) #### [Destination Club Concierges…Is There Anything They Can’t Do?](https://www.sherpareport.com/destination-clubs/destination-club-conciergesis-there-anything-they-cant-do.html) #### [Collaborative Consumption of Luxury Assets](https://www.sherpareport.com/single-family-homes/collaborative-consumption-luxury-assets.html) #### [Destination Clubs - a Rose by Any Other Name?](https://www.sherpareport.com/destination-clubs/dc-rose-by-any-other.html) #### [More Familiarity With Destination Clubs And Fractionals](https://www.sherpareport.com/destination-clubs/more-familiarity-destination-clubs-fractionals.html) #### [Private Jet Partnerships with Destination Clubs](https://www.sherpareport.com/destination-clubs/private-jet-partnerships-destination-clubs.html) #### [Help, Destination Clubs. Where Do I Start.](https://www.sherpareport.com/destination-clubs/destiantion-clubs-start-here.html) #### [Destination Club & Residence Fund Glossary](https://www.sherpareport.com/destination-clubs/destination-club-glossary.html) #### [The Economics of Destination Clubs Compared to Luxury Second Homes](https://www.sherpareport.com/destination-clubs/npv-dc-to-2nd-home.html) ### SherpaReport monthly newsletter First Name Email Comments ### Latest in Destination Club news ![Corfu View](https://www.sherpareport.com/images/stories/destclubs/Hideaways/Hideaways-Kentroma-view-250.jpg) #### [ The Rise of Flexible Memberships at The Hideaways Club ](https://www.sherpareport.com/destination-clubs/flexible-memberships-hideaways-club.html) ![](https://www.sherpareport.com/images/stories/destclubs/MPrivate/DestM-Phoenix-Patio-250.jpg) #### [ A Look at Destination M’s Long-Term Sustainable Model ](https://www.sherpareport.com/destination-clubs/destination-ms-long-term-sustainable-model.html) ![](https://www.sherpareport.com/images/stories/destclubs/Exclusive/ExcRes-villa-250.jpg) #### [ James Henderson Thinks Luxury Travel Has Outgrown One-Size-Fits-All ](https://www.sherpareport.com/destination-clubs/james-henderson-luxury-travel.html) ![](https://www.sherpareport.com/images/stories/destclubs/Exclusive/ExcRes-Algarve-250.jpg) #### [ The 2027 European Villas Collection at Exclusive Resorts ](https://www.sherpareport.com/destination-clubs/2027-european-villas-exclusive-resorts.html) ### Learn more about destination clubs ![](https://www.sherpareport.com/images/stories/DHH/dhh-california-325.jpg) #### [ Reviewing Luxury Vacation Home Alternatives ](https://www.sherpareport.com/destination-clubs/luxury-vacation-home-alternatives.html) #### [ Additional Benefits at Equity Destination Clubs ](https://www.sherpareport.com/destination-clubs/benefits-equity-clubs.html) ![](https://www.sherpareport.com/images/stories/feathomes/EE-Anguilla-300.jpg) #### [ Who Joins a Destination Club – The Demographics ](https://www.sherpareport.com/destination-clubs/demographics-join-clubs.html) #### [ Guide to Destination Clubs Has Been Updated ](https://www.sherpareport.com/destination-clubs/clubguide2014.html) ![Guide to Private Aviation](https://www.sherpareport.com/images/2023/12/08/destination-guide.png) ### Destination Club and Residence Fund Guide For an in-depth understanding of destination clubs and residence funds, download our free guide. This book offers details about the various types of clubs and membership plans, how reservations work, the financial aspects you'll need to know, how these two vacation home alternatives compare to luxury second home ownership in terms of cost and questions you should ask when looking to join a club. 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