Since retiring from professional golf after the 2008 season Annika Sorenstam has become involved in a wide variety of businesses. Ritz-Carlton Destination Club has just announced she will be an ambassador for the brand and they will work together on unique experiences for club members.
"We are thrilled to have Annika Sorenstam represent The Ritz-Carlton Destination Club," said Peter J. Watzka, executive vice president and chief operating officer for The Ritz-Carlton Development Company, Inc. "This partnership is an excellent opportunity for The Ritz-Carlton Destination Club to work with one of the world's top golfers and offer our discerning Members extraordinary experiences they will not find anywhere else but at our Clubs."
"I am honored to represent The Ritz-Carlton Destination Club brand, which is the most prestigious Destination Club in the world," said Annika. "There is a lot of symmetry between the lifestyle The Ritz-Carlton affords their Members and the products and services my brand represents. Together we will provide inspirational Member experiences."
Annika began playing golf at the age of 12 and is considered the greatest female golfer of our generation and often regarded as the best of all-time. During her 15-year Hall of Fame career, she rewrote the LPGA and Ladies European Tour record books, won countless awards and changed the way women's golf was played, viewed, and covered. She amassed 89 worldwide professional victories, including 72 LPGA wins, ten of which are Major Championships.
Her interests now include the ANNIKA Academy, ANNIKA Financial Group, ANNIKA Course Design, the ANNIKA Collection of apparel with Cutter & Buck, signature high-end wines with Wente Vineyards, and an online retail shop, shopannika.com. In 2007, Annika created the ANNIKA Foundation as a way to teach children the importance of living a healthy, active lifestyle through fitness and nutrition, and offer aspiring junior golfers opportunities to pursue their dreams. In 2008, Annika joined Arnold Palmer as only the second Ambassador of the United States Golf Association, and in 2009, along with Jack Nicklaus, she was named a Global Ambassador by the International Golf Federation and aided in the successful bid for golf in the 2016 Olympic Games.
Several destination clubs have prominent athletes as ambassadors and members. Tim Henman is an ambassador for the Hideaways Club. Steve Young and Doc Rivers are members at Ultimate Escapes. Other clubs claim athletes as members, but don't announce their names, and they can enjoy the privacy and anonymity that the club and the private homes provides.