Since 2006, has been a comprehensive, independent source for in-depth information about the burgeoning shared luxury market. The constantly updated publication provides valuable information for those seeking advice and guidance, news, analysis, and directories to help them make informed decisions about whether buying a private aircraft or investing in alternatives such as fractional ownership, jet cards & memberships, and/or charters is right for them, their families, and their companies. also offers guidance on other luxury travel options such as vacation home alternatives (destination clubs, residence funds & equity clubs, luxury fractionals, and private residence clubs).

Guidance & News

Like a sherpa, SherpaReport’s aim is to guide readers through the complex world of shared luxury options. When seeking to fly private, are charters, jet cards & memberships, fractional ownership, or whole ownership the right option for you? Perhaps a combination of several? And when considering the purchase of a luxury second or third home, are there alternatives to full vacation home ownership that could be more beneficial? This is what SherpaReport aims to elucidate for its readers thanks to decades of experience and expertise.'s expert team of editors and market analysts also provide its discerning readers with rich, relevant, and timely information straight from industry sources that they can't get anywhere else, to further help them make smart, educated decisions. On a daily basis, they conduct extensive research, monitor the market and interview the industry's senior executives as well as current, past and potential members, to keep on top of the latest trends and issues. The result? Timely features, informative commentary and revealing insight into these popular forms of luxury travel.

"An informative and useful tool, exactly what I was looking for." Tom, Edmonds, WA


Publications's free flagship publications, include Destination Clubs: A Guide for Prospective Members, and The Guide to Private Aviation. Both are detailed, in-depth reports, updated annually, that features an overview of their respective markets. The Guides analyze and compare the key products and participants, highlight industry trends, and include checklists of questions potential members should ask before committing themselves to the transaction process. A third publication, SherpaReport’s 60+ page Aircraft Buying Guide, is available to members.


SherpaReport's aviation membership section is for those seriously comparing private aviation options. Members gain access to side-by-side comparisons of fractional and jet card & membership programs, a directory of charter operators and SherpaReport’s 60+ page Aircraft Buying Guide, among many other features and tools.

What's In A Name

The name SherpaReport is derived from the Sherpas in the Himalayas, who are greatly admired for their expertise as guides to some of the worlds most remote and yet exotic locations. One of the most famous Sherpas was Tenzing Norgay, who in 1953 was one of the first people to climb Mount Everest, alongside Sir Edmund Hilary.

Company Leadership

Nick was founded by President and Senior Analyst Nick Copley in 2006. An online media and publishing executive, Nick has dedicated his career to building and growing various media and information businesses.

For nearly 20 years, since he founded SherpaReport, Nick has interviewed numerous industry leaders, executives and managers, including CEOs, Presidents, EVPs and COOs. He has had in-depth discussions with the leading providers and operators, as well as innovative start-ups, in the fields of private aviation and luxury travel. He has also spoken directly to hundreds of private flyers and luxury travelers about their various travel experiences, as well as to advisors, consultants and other professionals. The resulting insider knowledge, acumen and insights are reflected in the quality of the comprehensive content and information that are available on SherpaReport.

Nick has also discussed private aviation and presented on panels to groups such as Tiger 21 and IADA and at NBAA-BACE.

Prior to pursuing his interest in online publishing, Nick lead financial and business development for a division of The Thomson Corporation, and held senior management positions at Paramount/Universal Video in London, the international distribution arm for two Hollywood movie studios. A Price Waterhouse and J.P. Morgan alumnus, Nick is also a UK Chartered Accountant and Oxford University graduate.


Paul LaFata, Senior Advisor

Susan Kime, Writer

Fiona Young-Brown, Writer

Sharon V, Production Support

Lee T, Technical Support

Press Coverage

SherpaReport has been covered in the following publications:

 ft nytlogo wsj smartmoney usatoday


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